Identifying cashflow for agency expansion

Challenge 

Sure Creative were trying to expand their business, but they were struggling to understand where the profits or cash were within the agency. The directors needed to gain control over this and to develop a system for reporting on this quickly and accurately each month. 

Solution 

Spark reviewed the processes in place and identified issues around invoicing, with the business often struggling to invoice for ongoing projects in a timely manner. As a result, profits were being tied up in ongoing, un-invoiced work.  

Using the system operated by the client (Workflow Max), Spark were able to generate a detailed list of all ongoing work each month and work with the client to include missing income in monthly reporting.  

This has resulted in a better invoicing process and improvements to cashflow. Detailed reviews of ongoing projects are completed each month, and monthly reporting is prepared and reviewed with Sure.  

With this greater level of understanding, the business has been able to increase profitability and know where this sits on a monthly basis within the business. 

Pretty sure you need some extra help in figuring out your cashflow? Let us help.